Do big firm market their brands through social media too?

[Holicent]

How many big firms use Facebook, Instagram, TikTok or Twitter for their marketing. Do they still use the strategies that small scale business use and just pay more money. That is why when small scale businesses place ad, the level of their outreach will be limited compared to those that bid higher, however, good strategies also play a good role in the result of the ad but the truth is the higher you invest and with good strategy the more good result you will get. Do you have other hints based on how big firms operate while placing their ads on Facebook and other social media

 

[Etini]

Big firms are all about building brands and social media provides a viable platform for them to be able to realize this goal of brand building. They, more than small businesses use social media most. Some big companies have a social media team as a sub unit of their Branding and Marketing department.

It is big companies that can afford to pay top influencers to help push out their brands. They are the ones that can afford to pay for intrusive boosted ads on social media. To answer your question directly, big brands make massive use of social media for brand development.