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Brand management
Do all businesses need to have an online presence?
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[QUOTE="Rachael, post: 219967, member: 68963"] Yes, I think it is necessary for virtually all business to have an online presence. The covid-19 pandemic taught each of us vital lessons most especially the business owners who had no online presence. It was chaos and it made them dwell in a state of confusion and dismay. Those who already had an online presence found it easier to utilize the opportunity and presence they had already built. The online presence is even much more cost-effective and the ecosystem was crowded during the pandemic. There is a common mistake that business owners kept omitting which is the refusal to accept that challenges and even losses are inevitable at some point in business. Without acceptance of this knowledge, they fail to input some techniques which could help to salvage problems in the future and this was exactly the reality with the pandemic. Building an online presence especially for a brand is not easy but you ca start out with the social media platforms which is much accessible to a higher population of people. The online presence too has its disadvantages but the risks is or can be better salvaged online. When I own a business, in the business plan, one of my objectives would be to create an online presence. [/QUOTE]
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