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Differences in functions between a wholesaler and retailer
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[QUOTE="btaliat, post: 215910, member: 26390"] In the chain of distribution, the wholesalers helps a lot in making sure that the products are in circulation. They buy in bulk from the manufacturer and make sure they sell in units to the retailer. Not only that, most wholesalers serve as middlemen between the manufacturer and the retailer. They do report how the retailers feel to the manufacturer and vice versa. They do provide the retailers with relevant information concerning the products as well. These days however, the roles of the wholesalers have nearly oberhsadowed that of the retailers as we now have the consumers bypassing the retailers to get products from the manufacturers. This may be frowned at but it is trending these days. Retailers on the other hand deals directly with the consumers. They sell in unit to the consumers and most time they sell on credit and provide house to house service. [/QUOTE]
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Differences in functions between a wholesaler and retailer
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