Ayuba Ernest
Banned
As a company, It is important to have a clear understanding of the components of brand loyalty. This will allow businesses to create strategies that target these key areas. The three main components are:
1. Brand Recognition
2. Brand Image
3. Brand Association
1. Brand Recognition
Brand recognition is the ability of customers to identify a particular brand. This can be based on visual cues, such as logos and packaging, or on more abstract factors, such as brand name or slogan, etc .
2. Brand Image
The brand image is the overall opinion that customers have of a brand. This includes factors such as quality, reputation, and value and quantity.
3. Brand Association
Brand association is the emotional connection that customers have with a brand. This can be based on positive experiences, such as feeling happy or satisfied after using a product, or on more personal factors , such as feeling a sense of belonging to a particular community.
1. Brand Recognition
2. Brand Image
3. Brand Association
1. Brand Recognition
Brand recognition is the ability of customers to identify a particular brand. This can be based on visual cues, such as logos and packaging, or on more abstract factors, such as brand name or slogan, etc .
2. Brand Image
The brand image is the overall opinion that customers have of a brand. This includes factors such as quality, reputation, and value and quantity.
3. Brand Association
Brand association is the emotional connection that customers have with a brand. This can be based on positive experiences, such as feeling happy or satisfied after using a product, or on more personal factors , such as feeling a sense of belonging to a particular community.
