Common Mistakes to Avoid on Your Online Store

Mika

VIP Contributor
Selling online is one of the best ways to make money, however, a lot of people cannot make money through this method. There are a couple of reasons for this, for example...

Poorly designed store

Slow loading store

Bad products

No traffic

People visiting your site should easily find what they are looking for and they should also be able to contact administer through the contact page. You also need to be careful with the colors you are using. Try to use colors that match your store theme, banner, and logo etc.

If it takes ages to load your product pages, you will have a high bounce rate. When the bounce rate is too high, there will be no sales

The products you are selling should have some value to the customers. Just ask one simple question, if you were a buyer, would you buy the product you are trying to sell?

No traffic or little traffic means no sales. You need to work on building traffic.
 

Jasz

VIP Contributor
There are a lot of things that can go wrong when you start building your own online store.

The most common mistake is not having a plan. You don't want to build an online store without a specific goal in mind. Your goal should be to achieve something specific and measurable, such as building up a list of customers or selling more products.

Another common mistake is not having a clear idea of what you want your store to look like. You need to know exactly what you want it to look like before you start building it.

It's also important not to forget about SEO (search engine optimization). SEO is the process of making sure that people find your website when they search for products on Google or other search engines like Bing and Yahoo!

You can make sure that your site ranks well by using keywords in the title and description tag of every page on your website. For example, if you sell shoes, you might use "shoes" as a keyword in the title tag and "sandals" as another keyword for description tag.
 

Holicent

VIP Contributor
One of the most common mistakes that online store owners make is not having a professional look and feel. It can be very easy to get carried away with the design of your store and end up with something that looks amateurish.

To avoid this, it's important to work with someone who has experience in designing websites. They will know what works and what doesn't, so you won't end up with something that "looks right" but doesn't perform well on any level.

Another common mistake is not taking your time to ensure everything is set up correctly. This includes things like ensuring your prices are accurate, ensuring you're using the correct shipping methods for your products, etc. The more time you spend on these things before launching your store, the better off you'll be in the long run.

Not having a clear purpose
A clear purpose for your online store is the first and most important step in building a successful business. Without a clear purpose, you run the risk of having no idea why you're in business and what you want to achieve.

Being too broad with your niche
Niche is a term that means "a topic or area of interest." If you're not sure about your niche, ask yourself these questions:

 
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