Mika
VIP Contributor
As a blogger, you might have noticed sometimes your traffic peaks, you need a large amount of traffic, and sometimes you don’t have any traffic. While having traffic spikes can be good not having traffic is very bad. Therefore, your blog needs sustainable traffic. Here are two things to remember while building sustainable traffic.
Evergreen content: Your blog needs a large number of evergreen content even when you are blogging on news and current events. If you blog on recent events, your traffic dies when the even ends. However, when you have evergreen content, you will continue to receive traffic.
Social Media Marketing: Identify your target audience, build an audience on your social channels, and start promoting your content. For a lot of people, social media marketing is all about sharing content. If you do not have an audience who is genuinely interested in your niche, social media marketing does not work. Therefore you need to choose social media channels based on your target demography.
Evergreen content: Your blog needs a large number of evergreen content even when you are blogging on news and current events. If you blog on recent events, your traffic dies when the even ends. However, when you have evergreen content, you will continue to receive traffic.
Social Media Marketing: Identify your target audience, build an audience on your social channels, and start promoting your content. For a lot of people, social media marketing is all about sharing content. If you do not have an audience who is genuinely interested in your niche, social media marketing does not work. Therefore you need to choose social media channels based on your target demography.
