How to Boost Your Landing Page Conversion Rate
Your landing page is the first product your customer buys.
Think of your landing page like a handshake—an initial greeting to your prospects. You have eight seconds to grab your customer’s attention, and your landing page—their first impression of your business—determines whether they’ll stick around. Having a landing page that converts is crucial.
It’s not as simple as coming up with a flashy design and a traditional sales funnel, though. To really boost your landing page conversion rate, there are other factors you must consider.
Design your landing page using these nine tips and by employing content marketing tactics that not only draw traffic, but also persuade readers to convert.
Remember to:
Understand your goals
Know your audience and speak their language
Craft a compelling headline that draws on emotions
Make your promise above the fold
Write content that converts
Get to the point
Include relevant visuals to enhance your content
Establish trust
Deliver a strong CTA
Keep in mind that not all landing pages will produce the same results, so continually run tests and optimize your page for higher conversions.
