Best tips for getting started for social media marketing

Holicent

VIP Contributor
Social media marketing is a great way to get your business out there. But it can also be overwhelming. Where do you start? Don't worry, I will explain. Here are the best tips for getting started with social media marketing:

Know Your Audience
Before you start using social media, you need to know who your audience is and what they want from you. For example, if your business sells home decor items, then you'll want to target people who are interested in interior design or home improvement.

Use Social Media Tools
There are lots of tools out there that can help make your life easier when it comes to social media marketing. Some of the best include Buffer and Hootsuite (both free). Twitter lists can help keep track of people who follow you or companies that are relevant to your business's niche (like @Buzzfeed, @CNN or @ time. You should also create an editorial calendar so you know when to post on each platform and how often.

Post Regularly
This one might seem obvious, but it's important: You need to post regularly if you want people to come back and see what's new on your page, and keep coming back. A good rule of thumb is you maintain the days you post in a week..
 

Mika

VIP Contributor
No matter what you do, you need to use social media. That’s because you can not only use social media platforms to connect with your co-workers, and employers, but also find jobs, market your services, and promote and sell your products. Here are a few tips that you will find useful.

Join multiple social media platforms: People have different interests and capabilities, they join social media platforms according to their tastes and skill. However, you need to connect with your potential clients and customers by joining multiple social media platforms.

Create useful and interesting content: Social media platforms are not only the place to consume content but also to create and feed content. In other words, you not only see and watch content created by other people but also have to share your own content.

Build a following: In order to feed your content (promote your content), you need consumers. Social media consumers are the people who follow your accounts and pages.
 
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