Augusta
VIP Contributor
There is a strategy of marketing that one uses catalog for marketing i.e the act of using the list of items that a company sells in a book form and sending it out to prospective buyers, hoping that the buyer will make a demand to buy from the list. This can be done through an email or the courier services where the catalog is physically delivered to the receiver. This form of advertising comes with the below benefits
- Money hardly get stuck as buyers are expected to pay in advance before getting the products
- It is an easy way of advertising, as a catalog mail can be send to many people
- This is a proactive way of advertising, as you would not need to wait for people to demand for your products before reaching out
- This advertising strategy is less risky and cheaper than others