Augmented reality for branding strategy.

[Ganibade]

Branding is changed by augmented reality (AR), which combines the virtual and real worlds. Companies use augmented reality (AR) to improve consumer experiences by including interactive components into smartphone apps or AR eyewear. The technology facilitates virtual try-on experiences, interactive packaging, and immersive product presentation, all of which increase consumer engagement. By fostering unique and memorable encounters, augmented reality (AR) in branding leaves a lasting impression on consumers and helps firms stand out in a crowded market.

 

[Phantasm]

Augmented reality (AR) can be a powerful tool in branding, providing interactive and memorable experiences for users. It can be used in various ways, such as creating AR product experiences, virtual try-ons, interactive packaging, AR marketing campaigns, geo-targeted AR experiences, and branded AR filters and lenses. AR can also be used in events and activations, storytelling, and in print materials. Virtual tours can be developed to allow users to explore physical locations remotely. AR-powered games and contests can be created to engage users, and educational AR content can be provided to enhance user knowledge and engagement. Collaborations with AR platforms can help reach a broader audience.