Affordable Small Business Marketing Strategies For Instagram & LinkedIn

[Jez Pelio]

There are a lot of affordable small business marketing schemes that are still capable of delivering great results to business owners. Actually, these tactics can work for your business even if you currently have higher-end advertising and marketing machinery at your disposal. In fact, these methods often contribute significantly to longer-lasting success, which helps you beat your higher-spurring competitors in the longer run. Here are some affordable small business marketing ideas you can use even if your company is currently brand new.

LinkedIn is a social networking site where people share their professional experiences and ideas, as well as their connections. Because of this, connecting with prospects and even existing clients is now an important part of almost every online business's marketing strategy. However, LinkedIn can be quite expensive for businesses that don't have the budget for maintaining a profile. Luckily, affordable small business marketing ideas like creating an account can still help you improve connections and get noticed by the right people. The following tips apply to smaller companies just starting out:

Use LinkedIn to Connect with Prospects Linking to your LinkedIn profile is perhaps the easiest way to start getting noticed by prospects. Just be sure to add a link to your company's website, which can be added by people you regularly interact with. This can help you connect with other professionals in your field, as well as those who might be searching for a local service or product. Other affordable small business marketing ideas include: joining groups related to your industry, joining groups related to the services or products you offer, and using email marketing as a way to communicate with prospects.

Add an Instagram Account If Instagram is one of your favourite social media platforms, then you should definitely take advantage of it. The great thing about Instagram is that it's easy to set up a free account, and it's possible to grow your following from small groups to large networks like Google+ in just a few months. Since Instagram works more like a blog, you can feature detailed posts that get updated automatically. You can also use hashtags, which are keywords that followers will use to search through posts within a photo. Other small business marketing ideas for Instagram include: creating a page for your business and featuring current promotions or specials, adding a profile description and photo to promote your brand, and using hashtags to promote specific keywords.

Use Social Media Viral videos are great small business marketing strategies, especially since they spread so quickly. YouTube is the obvious choice for video creation, but there are other sites such as Vimeo and Slideshare that are ideal for sharing marketing videos. The key is to create high-quality videos that engage viewers while generating sales leads for your company. Many Instagram users will recommend certain videos to their friends, and the video can even become viral if it is picked up by other users. As long as there is content that you can post in a timely fashion, you should be able to build a strong enough following to promote products or services on Instagram with relative ease.

If you want an affordable small business marketing strategy that will work as well as any of the above options, make sure you keep these tips in mind. Instagram is a great way to reach a lot of customers at once, and it doesn't cost very much to get started. With a little creativity and a willingness to learn new strategies, you can take your Instagram business to the next level and start making some serious money online. Who knows?

 

[Lens1000]

Social media is very good platform where one can promote products and services . Creating an online presence is a very important to do for a small business owner. This will help creat awareness on your products and will help you target the right audience. You can also creat a social media microblog for your company

 

[Chibson]

This is a very good write-up for people who are looking forward to make money from Instagram and LinkedIn. I personally know someone who uses Instagram to market her offline business and get a lot of customers. The social media has even giving people the opportunity to not only make money from online businesses but also make money from their offline businesses at the comfort of their home.

 

[Setho]

LinkedIn was it not be as popular as the big guys like Facebook and Twitter but it definitely has a clear plan and a very good algorithm for you to market in your products. I particularly like Linkedin because of the way you can actually meet a community of people who are interested in your products

 

[Holicent]

The following are some low-cost Instagram and LinkedIn marketing strategies for small businesses:

Instagram:

Employ Hashtags: Your post's reach and engagement can be greatly enhanced by using hashtags. To make your posts more visible, research relevant hashtags and include them in the captions of your posts.

Work with influential people: You can increase brand recognition and reach a larger audience by collaborating with industry influencers. Partner with influencers who have a similar target audience for sponsored posts or collaborations.

Ads on Instagram: Instagram ads can be a cost-effective way to communicate with your ideal audience. Within the Facebook Ads Manager, you can make and run ads.

Content created by users: Your followers should be encouraged to make and share content about your brand. Engagement, reach, and ultimately sales can all benefit from this.

LinkedIn:

Make your profile better: Make sure your profile is complete and up-to-date, with a professional headshot and a summary that explains your company's services and how they can benefit your audience.

Create content: By putting relevant content on your LinkedIn page, you can establish credibility with your target audience and establish yourself as an authority in your field.

Join appropriate groups: LinkedIn groups are a great way to meet professionals in your field, share your knowledge, and possibly get leads.

Ads on LinkedIn: You can make and run LinkedIn advertisements to target explicit crowds, for example, by work title, organization size, or industry. This has the potential to help generate leads and raise brand awareness.

In general, developing a robust online presence on platforms like Instagram and LinkedIn can assist small businesses in expanding their reach, establishing credibility, and generating leads and sales.