Advertising Platforms for Your Game

Irina Bodan

Member
Okay, so Google Ads is pretty sweet if you want to get your game out there to people who are searching for it. You just gotta bid on keywords that are related to your game, and then your ads will show up to those people. But, fair warning, it can get pretty pricey, especially if you're trying to bid on some super popular keywords.


On the other hand, Facebook Ads allows you to target people based on their interests, behaviors, and demographics. This platform is better suited for reaching people who might not be actively searching for games like yours but who could still be interested in playing. Facebook Ads can be more cost-effective than Google Ads, especially if you're targeting a specific niche audience.


Ultimately, the best advertising platform for your game will depend on your specific goals, target audience, and budget. You might want to consider running tests on both platforms to see which one works better for you.
 
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