A BEGINNER'S GUIDE TO STARTING YOUR OWN ECOMMERCE SITE

Jeymario13

Active member
A BEGINNER'S GUIDE TO STARTING YOUR OWN ECOMMERCE SITE



With the growth of the digital age, a lot of people dream of working from home and earning an income but don’t know how to go about it.
One of the best ways to earn money from home while delivering valuable service is through e-commerce.
The advent of e-commerce has brought a lot of ease of shopping. Now, millions of people just need a phone or computer to shop and get their purchases delivered to their home. For this reason, e-commerce sales have been on a steady rise since 2014, and the online shops who sell these goods are making a high profit without hassle.
E-commerce is one of the most popular and highly lucrative industry and with the world, presently battling coronavirus and lots of people forced to stay at home, there has been a massive need and increase in online shopping. So, there is no better time to get your online shop started and start earning an income than now.
So, here is a guide to walk you through the processes of setting up and kick-starting your e-commerce site.


1.PRODUCT RESEARCH

There are multiple routes available for you when you are heading into the e-commerce industry. Amazon and eBay are one route. They create an enabling marketplace by connecting the buyers and the sellers, so you can build an online store of your products and tap from their millions of dedicated shoppers.
Then there is the option of building your independent online store.
After you have decided whether you would lean on the established marketplaces or create your independent store, or even do both, you can now move on to the next step of your research.
You need to ask yourself some relevant questions that would help you research and figure out your products. What are you selling? How would you source for them? What is your niche? Are you focusing on a particular type of product like fashion, fitness, technology, or are you going to sell a range of products without limits?
You can go on Instagram, Amazon and even Google, to research on trends, and top-selling products to get an idea into what you should be selling. For example, weight-loss teas, grocery’s, detox products, books and fitness products seem to be popular right now, and thanks to stay-at-home orders.
You can also check out YouTube reviews and comments to know what people are saying about products you would like to sell to help you conclude on what you are selling.
When you have made your decision, make a list of at least, the top 20 most viable products you would have in your store.


2.SETTING UP YOUR STORE.

The next phase requires even more work than research. Now you would start the building of the online store. You could do this on your own if you are savvy with website building and creation or you could hire a professional and tell them what you want and the feel you are going for.
There are several ways to create an e-commerce site, you could use;

Mozello - Create a Beautiful Website in just 5 minutes, for free!!!


And here is another recommended ebook to become a warrior marketter /Grab it here:

woo-commerce etc. and their range of professional themes to build your website. Some even offer free trials to help you get a feel of what you are working with.
Other e-commerce features make it possible for you to include drop shipping features to your online store as well. This means that you don’t have to store or ship the products physically; you just import the store and start selling. When an order is placed the supplier packs and dispatches it to the customer.

A.SETTING UP YOUR STORE : The Product Display

After setting up your store, you would need to put up the product pictures, and descriptions to your customers get a feel of what you are selling. Some e-commerce tools make this easy for you by allowing you to import your suppliers’ product display as is. Also, you might prefer to post your unique product descriptions; you can ask your supplier to send pictures pf the products to you to help you do that.
A good product picture, description and tags are essential to maximize marketing and achieve sales.

B.SETTING UP YOUR STORE: Payment Method

Set up a proper payment processor on your store, you can use the e-commerce building tool options or use third-party solutions like PayPal and Stripe.
Now, your store is ready, looking good and ready to deliver goods and services.
Now you move on to the marketing phase

Join The Best Dropshipping Company and Start a Free Trial.Get it Here.

3: LEVERAGE THE POWER OF SOCIAL MEDIA.

Online marketing is vital in creating awareness for your online store and achieve sales and success for your store. One of the most popular and effective online marketing is social media. Social media is a powerful and useful marketing tool, so you need to learn how to use it to your marketing advantage and leverage on that.

A.LEVERAGING FACEBOOK MARKETING

It is essential to understand the tricks and hacks to use social media for your business. For example, you could run a Facebook Ad campaign to achieve this, but first, you must understand strategies for optimum results.

Set a campaign budget

Set up a Facebook page for your business

Post relevant content related to your business and what you are selling on your page

Then run two adverts, one to advertise your Facebook page to draw engagement to it and the other to promote your store and link back to it.

When you set up your ads, make sure to target the relevant interests and likely locations of your customers for best results

B.LEVERAGING INSTAGRAM MARKETING.

Instagram has millions of viewers’ daily spending hours browsing through pictures of news, celebrities, influencers and businesses. You can leverage the numerous marketing opportunities on Instagram to create awareness for your store.
There are influencers with a large following who have quite the influence on thousands and even millions of people on lifestyle. Using an influencer to advertise your shop could bring you lots of business. However, the more the follower an influencer has, the more fee you might have to pay for an ad. You could also get a less well-known influencer to promote your business for free.
So, you can find an Instagram influencer whose followers would be interested in your product, send them a DM and start negotiating. You can also use the Instagram advert feature just like Facebook to target customers browsing through their feeds.


EXPLODE YOUR PINTEREST AND INSTAGRAM TRAFFIC WITH THIS FREE TOOL!!


CONCLUSION

To sum everything up:

Research potential products

Build your online store

Market your store using social media

Finally, apply great business strategies like reinvesting your profit, taking customer feedback and using it to improving your business, and watch your demand grow.
 
Top