Currently the WhatsApp application has become one of the necessities, probably almost all smartphone holders use it. Business actors must be able to take advantage of this feature and have a marketing strategy in establishing good relationships with customers, to smooth business transactions with consumers, to be able to improve services, to make interactions easier and faster. Here are 7 steps on how to sell online on WhatsApp in order to attract many buyers as follows:
1. Download Whatsapp Business
We recommend that you use a new special number, and choose a beautiful number so that it is easy for customers to remember. A beautiful new number will show the professionalism and credibility of the store.
2. Fill in the Business Profile and Business Description
Fill in a clear and complete business profile which will provide valid information about your store, including: service days and store operating hours, Store profile photo, Link to the store's official website (if any), Business email. Store address (if you own a shop building). Besides that, you can also set Greeting massage: Automatic welcome message for new customers to chat.
Away message: Automatic reply if there is an incoming chat outside operating hours or the admin is offline. Complete business profile information will be a validation that your number is official so that it will increase consumer confidence.
3. Promote Store WhatsApp Number
This promotion is expected so that consumers save your Whatsapp shop number, or at least they can find it easily. For this you can include a Bio Link (the link listed in the profile description on your social media account).
4. Collect Consumer Contact Numbers and Manage them well
You can get the contact number from potential customers when they register. You can manage contact numbers by grouping which are customers, newcomers or just hit and run.
5. Catalog Features
The catalog feature contains products/services in the form of photos/videos complete with descriptions and prices. There is also an add to chart feature that can be directly clicked if consumers want to order, compiling an attractive, detailed, and good catalog. Use photos that explain the quality and description of the product. So you need to also publish the catalog.
6. Take advantage of WhatsApp Stories
Carry out marketing campaigns by sharing advertising and product content through WhatsApp Stories, so that every consumer who saves a Whatsapp store number will receive a message when you upload content, in the hope that they will be interested and immediately place an order.
7. Use Promotions That Can Arouse Consumer Emotions
This strategy is considered effective so it is often used by traders to arouse consumer emotions such as,
- Limited stock of goods only for loyal customers.
1. Download Whatsapp Business
We recommend that you use a new special number, and choose a beautiful number so that it is easy for customers to remember. A beautiful new number will show the professionalism and credibility of the store.
2. Fill in the Business Profile and Business Description
Fill in a clear and complete business profile which will provide valid information about your store, including: service days and store operating hours, Store profile photo, Link to the store's official website (if any), Business email. Store address (if you own a shop building). Besides that, you can also set Greeting massage: Automatic welcome message for new customers to chat.
Away message: Automatic reply if there is an incoming chat outside operating hours or the admin is offline. Complete business profile information will be a validation that your number is official so that it will increase consumer confidence.
3. Promote Store WhatsApp Number
This promotion is expected so that consumers save your Whatsapp shop number, or at least they can find it easily. For this you can include a Bio Link (the link listed in the profile description on your social media account).
4. Collect Consumer Contact Numbers and Manage them well
You can get the contact number from potential customers when they register. You can manage contact numbers by grouping which are customers, newcomers or just hit and run.
5. Catalog Features
The catalog feature contains products/services in the form of photos/videos complete with descriptions and prices. There is also an add to chart feature that can be directly clicked if consumers want to order, compiling an attractive, detailed, and good catalog. Use photos that explain the quality and description of the product. So you need to also publish the catalog.
6. Take advantage of WhatsApp Stories
Carry out marketing campaigns by sharing advertising and product content through WhatsApp Stories, so that every consumer who saves a Whatsapp store number will receive a message when you upload content, in the hope that they will be interested and immediately place an order.
7. Use Promotions That Can Arouse Consumer Emotions
This strategy is considered effective so it is often used by traders to arouse consumer emotions such as,
- Limited stock of goods only for loyal customers.
