5 Ways to Assess a Business Idea

Suba

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What is a Business Idea?
A business idea is an inspirational design or a brief and precise picture that is in mind about a business to be established. Many sources can come up with business ideas such as from skills, hobbies, personal experience or previous work experience etc. So a business idea is the first step in a thought to turn desire and creativity into a profitable opportunity.

The second stage after the business idea is found is to assess and determine whether the business idea is promising, so prospective business people must be critical, and ask for feedback from those closest to them, besides that there are other strategies to determine and consider whether the business idea will be effective or not. to run. The following are 5 ways to assess a business idea and ensure that the start-up to be established will have potential or not.

1. Is your product or service useful?
Even if your business idea is original and has lots of potential, if your product doesn't provide benefits or solve a market problem then there will be no customers. because the market will only buy useful products.

2. Will the target market accept your product?
Many new business people think that after the goods have been produced and released to the market, many people will automatically buy this new product. So you need to make sure there will be lots of customers who buy your product. so need to specify demographics, like age, gender, occupation etc. It would also be nice for you to do research, how many potential customers live in an area of your business.

3. Is your product easy to use?
Many people say that Windows Vista, which was launched by the Microsoft company, is considered a failed product because it has many shortcomings and makes it difficult for users to use it.
So before a new product is launched on the market, a usability and feasibility test must be carried out, so that your product is easy to understand and use. If your business is in the culinary field or you are about to open a restaurant, you can try it yourself, along with your family to taste the dishes, or invite people around to sample the food for free, and ask for comments or criticisms and suggestions about taste.

4. Have you asked others for opinions and suggestions?
Another way to be able to determine whether your product will be accepted by the market or your product will be purchased by customers, then you need to seek advice from experts.

5. Do you really love your business?
After you have done some analysis and assessment of your business idea and have prepared plans to launch products, both goods and services, to the market, you must make sure that you like this business.
 
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