What is Video Marketing?
Video marketing is a type of digital marketing that utilizes video media as a means of promotion.
How Video Marketing Works
The application of video marketing that displays images, gestures and audio simultaneously will be easier for the audience to understand, so that it can be expected to turn the audience into consumers/customers.
How to Make Marketing Videos
Even with a very simple device or only armed with a smartphone, you can already create marketing videos that contain the product or brand that you are going to promote. Then all you have to do is upload the video on several social media channels such as Instagram, TikTok, Facebook, Youtube and blogsite etc.
Types of Video Marketing
There are 5 types of video marketing that you need to know before recording a video, first determine what type of video you will make, in more detail, let's discuss the types of video marketing:
1. Demo Videos
A video that shows how a product works, also this video emphasizes the advantages of the product compared to similar products.
2. Video Events
Video events are videos about corporate social activities, product discussions/seminars on campus, or other events.
3. Video Tutorials or Education
Educational videos/tutorials aim to increase viewers' knowledge of the effective use of products. An example of a toothbrush brand will provide a tutorial on how to brush your teeth properly so it doesn't damage your gums.
4. Video Branding
Video branding aims to direct viewers why they are better off using your product or service.
5. Case Studies and Customer Testimonials
Need to invite your loyal customers to make videos and explain how satisfied they are with the product and what benefits they get.
Video marketing is a type of digital marketing that utilizes video media as a means of promotion.
How Video Marketing Works
The application of video marketing that displays images, gestures and audio simultaneously will be easier for the audience to understand, so that it can be expected to turn the audience into consumers/customers.
How to Make Marketing Videos
Even with a very simple device or only armed with a smartphone, you can already create marketing videos that contain the product or brand that you are going to promote. Then all you have to do is upload the video on several social media channels such as Instagram, TikTok, Facebook, Youtube and blogsite etc.
Types of Video Marketing
There are 5 types of video marketing that you need to know before recording a video, first determine what type of video you will make, in more detail, let's discuss the types of video marketing:
1. Demo Videos
A video that shows how a product works, also this video emphasizes the advantages of the product compared to similar products.
2. Video Events
Video events are videos about corporate social activities, product discussions/seminars on campus, or other events.
3. Video Tutorials or Education
Educational videos/tutorials aim to increase viewers' knowledge of the effective use of products. An example of a toothbrush brand will provide a tutorial on how to brush your teeth properly so it doesn't damage your gums.
4. Video Branding
Video branding aims to direct viewers why they are better off using your product or service.
5. Case Studies and Customer Testimonials
Need to invite your loyal customers to make videos and explain how satisfied they are with the product and what benefits they get.
