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Brand management
3 Steps to Build Your Brand
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[QUOTE="Mika, post: 277922, member: 29399"] For a business whether it is a small business or a large business, building a brand is very important. When a business manages to build its brand, sales will pick up and more revenue will come. If you want to buy a soda, it is very likely you order a coke or pepsi, if you want an energy drink, you will either buy red bull or sting, if you want to buy sports wear, you either buy from addidas, nike, or puma. That's because these companies have built brands and the names are properly recorded in your minds. While big companies hire actors, musicians, athletes to promote the brand, this option is not viable for small businesses. Small businesses, can however, leverage the power of social media to build their barnds. They can use SEO to rank on searches and build their brands. They can also use low cost marketing methods. [/QUOTE]
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