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Brand management
3 Steps to Build Your Brand
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[QUOTE="Shaf, post: 267088, member: 25467"] When I first learnt of the process of branding a business, it was so exciting that I wondered why more businesses were not doing it. It seemed like such a simple and unique way of promoting and advertising a business. It actually is so, as I found out later, but it is not so simple. When done right, it's an effective tactic of distinguishing one business from another. There are some aspects of branding that are surely easier to develop, like the principles, mission and vision of the business. Having a unique avatar, a unique way of speaking or writing can also make a business stand out. Others like logo development, website and social media marketing strategies, take more time to develop, test and twaek the results to identify the best performers. A lot of business owners tend to outsource this aspect of their business to experts who can do it better and in a shorter period of time. . [/QUOTE]
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