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Brand management
3 Steps to Build Your Brand
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[QUOTE="Jasmine, post: 265651, member: 49159"] A brand is a value associated with a business or product the sets the business or the product apart from its competitors. The brand makes the business or product identifiable and unforgettable to the customers. Therefore, building a brand is the most important elements of running a business. Building a brand is not only important for businesses but also for individuals in order to be recruited by big companies or earn better prospects with freelancing. How do companies build a strong brand? Here are a few key things they implement: Define: Companies define the core principles and values of their products and businesses and create unique selling proposition. Develop: Once the value is defined, they build a brand strategy. This includes creating logo, trade mark, flyer, posters, theme color, website, social media pages, etc. . Promote: The companies get t the potential customers through various marketing channels, such as radio, television, newspapers, flyers, posters, billboards, sponsoring evens, online advertising, etc. Last but not least, brands are not created overnight. [/QUOTE]
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