Jasmine
VIP Contributor
You have a great business idea, however, your great business idea will not become great unless it has a proper marketing plan. Likewise, your marketing plan will not be complete without doing customer segmentation. Behavioral segmentation is one of the key areas of customer segmentation.
What exactly is behavioral segmentation?
Behavioral segmentation means knowing your customers behavior pattern in relation to your products and services. In other words, behavioral segmentation is knowing the behavior of the people who will actually buy your products.
Behavioral segmentation involves:
Finding your customer’s brand loyalty (which brand they follow or buy)
Finding your customers price sensitivity (how much money they are willing to spend)
Finding your customers’ favorite product/service (are they willing to give up for your product/service)
Finding your customers’ purchasing style (how frequently they make purchases)
Selling becomes easier once you do behavioral segmentation of your customers.
What exactly is behavioral segmentation?
Behavioral segmentation means knowing your customers behavior pattern in relation to your products and services. In other words, behavioral segmentation is knowing the behavior of the people who will actually buy your products.
Behavioral segmentation involves:
Finding your customer’s brand loyalty (which brand they follow or buy)
Finding your customers price sensitivity (how much money they are willing to spend)
Finding your customers’ favorite product/service (are they willing to give up for your product/service)
Finding your customers’ purchasing style (how frequently they make purchases)
Selling becomes easier once you do behavioral segmentation of your customers.