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    Marketing and selling efforts are required in order to sell any product on the market. And, in order to advertise any product it is necessary to know consumer psychology very well and be able to competently use this knowledge.

    However, in addition to natural needs of Homo sapiens well-known and actively exploited by marketers, as it turned out as a result of our research, each person has his/her own, unique physiological needs dictated by his/her natural program.

    We have also found that there are about 293 models of such needs (according to the number of human subtypes). Marketers are not able to create product advertisements, which everyone would like because their lack knowledge about these subtypes and needs of each of them. At the same time, marketers are unable to create an artificial demand that would be equal to natural.

    As a result, each product has its own category of buyers, although in reality the entire human population can buy any product: all that is needed is not one version of the ad, but multiple (according to the number of human subtypes).

    Thus, a product being advertised must be considered from different points of view (in other words: different psychophysiological needs). We could share how to do this on practice within the framework of a joint project with marketers/advertisers/sellers of anything.
    Last edited by Fecoms; 05-02-2018, 01:09 AM.
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