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What is better, SEO or PPC?
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[QUOTE="Jasmine, post: 258497, member: 49159"] Why do you have to choose between PPC and SEO? Why can't you use the both? SEO is a strategy to rank on search engines or internal searches (inside the website). Through SEO, your product or content will be discovered by the target audience, which helps in generating sales. PPC is an advertising campaign, where you pay money to the publisher so that your product and content reaches the target audience and you generate sales and revenue. If you are not doing yourself, SEO cost money. PPC is basically a market campaign where you spend money for each click from the customer and you should know each click does not end with sales. Getting clicks on your ad is totally different from getting conversion on your ads. SEO, if it works, is one time effort where as you will have to do PPC campaign continuously in order to generate sales. [/QUOTE]
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What is better, SEO or PPC?
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