King bell
VIP Contributor
The responsibility of a webmaster is to develop, create, optimize, publish, maintain, promote, analyze, control quality of, make accessible and train users on content found in websites. They collaborate with stake holders in developing a content strategy that corresponds with the business goals and target audience; come up with high standard articles as well as edit them; ensure Search Engine Optimization (SEO) is done on all materials; schedule posts using editorial calendars; keep an inventory up dated at all times; advertise through different platforms available; measure performance using web analytics tools among others such as Google Analytics or Adobe SiteCatalyst etc., ensure that there are checks put in place so that only authorized persons can access but also use them easily without any hitches while providing training plus guidelines for editors/authors too if necessary. In conclusion this person must do everything possible to make sure that the information published or displayed on their site is interesting enough for people to read it yet informative at the same time.
