Understanding the Key Terms Related to Internal Linking

Mika

VIP Contributor
When it comes to SEO, internal linking is as important as external linking. Therefore, you should use internal links to optimize your content for better search engine ranking. However, before you start building internal links you need to understand a couple of key terms:

Topic Clusters: Topic Clusters refer to the multiple pages on your website (articles, posts) that are about the same topic. All articles on the same topics are interlinked.

Crawl Depth: When someone lands on your website, how pages does he need to visit before reaching the target content only through the internal links? In other words, how many times do visitors need to click to reach the specific page from the homepage?

Orphaned pages: This refers to the web pages on your website with zero internal links pointing towards them.
 
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