iovudima
Member
Often, businesses consider both SEO and PPC as two similar channels to help them drive traffic from the search engines.
And while there is no denying that they both involve appearing on, and getting clicks from, search engines, they are two very different channels.
PPC involves paying per click.
SEO (organic search) clicks are free.
You can start to drive traffic with PPC from the search engines very quickly, whereas it can take time to rank organically.
But really, the two aren't competing channels. They are both parts of a much wider digital marketing mix, and the two can, and should, work together effectively to drive success online.
And while there is no denying that they both involve appearing on, and getting clicks from, search engines, they are two very different channels.
PPC involves paying per click.
SEO (organic search) clicks are free.
You can start to drive traffic with PPC from the search engines very quickly, whereas it can take time to rank organically.
But really, the two aren't competing channels. They are both parts of a much wider digital marketing mix, and the two can, and should, work together effectively to drive success online.
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