Mika
VIP Contributor
Pins go viral when a lot of Pinterest users repin your Pins. When your Pins get a lot of repins, you can not only have a lot of traffic on your business or website but also get high conversions as Pinterest users are also buyers. That’s because a lot of people use Pinterest to search for ideas and products.
Here are a few things you need to consider in your Pins in order to make your Pins go viral and have conversion.
Dimension: Dimension of your pinned images plays an important role in getting repins. A lot of people make a mistake by using square images for their pins. Square images are not as much visible and appealing as vertical images, so people tend to see them last. When your Pins do not get many engagements, Pinterest algorithm will not push it further, and your Pin will be buried deep down. The idea dimension for Pin is 1080X1920. If you have Pinned wrong dimension, repurpose your Pins.
Format: Even though Pinterest was primarily designed for images, videos tend to do a lot better compared to static Pins. Pinterest algorithm is really pushing up videos. When you are scrolling Pinterest and when you spot a video among the static Pins, it will definitely catch your eye.
Here are a few things you need to consider in your Pins in order to make your Pins go viral and have conversion.
Dimension: Dimension of your pinned images plays an important role in getting repins. A lot of people make a mistake by using square images for their pins. Square images are not as much visible and appealing as vertical images, so people tend to see them last. When your Pins do not get many engagements, Pinterest algorithm will not push it further, and your Pin will be buried deep down. The idea dimension for Pin is 1080X1920. If you have Pinned wrong dimension, repurpose your Pins.
Format: Even though Pinterest was primarily designed for images, videos tend to do a lot better compared to static Pins. Pinterest algorithm is really pushing up videos. When you are scrolling Pinterest and when you spot a video among the static Pins, it will definitely catch your eye.