Good-Guy
VIP Contributor
Sponsored marketing is a new and innovative marketing technique that has helped many people to publicize the products and services to the general public. It is a great way to promote your services and the products you offer and it can help you to reach a wide audience within a really short time. There are many big companies in the world that utilize other's products to advertise and market the products. For example, I have seen a famous food chain restaurant using a popular coffee manufacturing company's products to manufacture its own goods. I think that these big companies form a contract with each other.
Otherwise, I do not think that it would be legally possible for a big company to utilize the products of other companies. There are two benefits of utilizing sponsored marketing techniques for both the companies. First, the product of a company gets promoted and the companies also does business with the other company as well. For example, If I do business with other big food manufacturing company like KFC, then I will probably advertise their products as well and buy their products as well. This way they will get benefited in both the way. So, how do you think that it could affect marketing and advertising?
Otherwise, I do not think that it would be legally possible for a big company to utilize the products of other companies. There are two benefits of utilizing sponsored marketing techniques for both the companies. First, the product of a company gets promoted and the companies also does business with the other company as well. For example, If I do business with other big food manufacturing company like KFC, then I will probably advertise their products as well and buy their products as well. This way they will get benefited in both the way. So, how do you think that it could affect marketing and advertising?
