How to Identify Current Customers and Potential Customers

[Holicent]

It's true that identifying current customers and potential customers is essential to successful sales. This is how you should start:

Analyzing Existing Customer Data

This should include demographics, buying behaviors, and preferences. Use surveys, feedback forms, and social media networks to gather insights and understand their needs and pain points.

Conduct Market Research

This is to identify segments with characteristics and preferences that match your product or service offering.

Use Tools Such as Customer Relationship Management (CRM) Software

This will help you to organize and manage customer interactions. Stay proactive by monitoring industry trends, competitor activity and emerging market segments to identify new opportunities to acquire and retain customers.

 

[Etini]

When you understand the nature of your business in the sense of knowing fully the kinds of products and services you produce and the demographics that it serves best, you would be able to understand your potential customers. That's why a unique value proposition is very necessary because different demographics patronize products and services differently. You also can identify potential customers through following social trends to see the people that are engaged in conversations that relate with the products and services you offer uniquely.

 

[King bell]

For designing a focused marketing plan, it is important to distinguish existing and potential clients. This can be done by analyzing customer data for trends and demographics, doing market research to identify possible groups of customers, watching website analytics in order to know what visitors do when they come on your site, using social media sites such as Facebook or Twitter to get closer with customers and finding out more about them, keeping track of all conversations with clients through CRM tools so you always know who said what; where they said it; why they said it…etc.… Analyzing data improves retention rates – it helps us keep the people we already have.