Jasmine
VIP Contributor
Email marketing is one of the most effective methods to distribute content to the target audience. If you have genuine subscribers, your audience will engage with your newsletters. However, you also need to carefully design and format your newsletters for better engagement and conversion.
- Segment your audience: Not all of your audience is interested in the same kind of content. Therefore, you will have to segment your email list based on your audience’s interests. This will help you send relevant content based on your audience’s interest. This will also help you avoid sending unnecessary content to your audience.
- Write a compelling subject line: The subject you use on your newsletters is the first thing that your audience will notice. Therefore, write compelling subject headline that will encourage your audience to open the newsletter.
- Use a clear call-to-action: What you intend to achieve with your newsletter? Do you want your audience to check your product, visit your website, watch video, sign up with your program, follow you on social media? You can achieve this when you add a clear call-to-action.
- Track your results: The email marketing software you will be using for your newsletters has the tracking tool. Use this tool to check how many people open your newsletter, how many people check the link on your newsletter, who many people buy your products and services. You should track newsletter open rates, click-through rates, and also conversions.