Jasz
VIP Contributor
Great Startups Do Differently. In a world full of bad start-ups, it's easy to think that all companies are the same. I mean, we've all heard stories about the so-called "unicorn" companies that have generated billions in revenue, found their way into the Forbes list of America's Best Small Companies, but what if I told you that there's a different kind of startup out there? What if I told you that these unicorns aren't actually unicorns at all?
They're Great Startups! And they're doing things differently than the rest of the pack. They've got more money than their peers—and not just because they've been lucky enough to be acquired by another company or received investment from a VC firm (which is not necessarily a bad thing). They're also using their resources more effectively than their peers—and not just because they're hiring better people than their competitors. They're thinking differently about how they bring ideas to market, too—and not just because they're willing to take risks on new ideas instead of waiting for someone else to come along with an idea first. So we can see that great startups:
1. Focus on exactly what their customers need.
2. They take their time to build a product that works well for the customer, not just for them and their team.
3. They are willing to make sacrifices in order to build something that people will love and use every day, even if it means they have to work harder than others might expect them to be able to work.
4. They don't just think about themselves when they're building something new—they think about how it will impact their customers' lives as well.
They're Great Startups! And they're doing things differently than the rest of the pack. They've got more money than their peers—and not just because they've been lucky enough to be acquired by another company or received investment from a VC firm (which is not necessarily a bad thing). They're also using their resources more effectively than their peers—and not just because they're hiring better people than their competitors. They're thinking differently about how they bring ideas to market, too—and not just because they're willing to take risks on new ideas instead of waiting for someone else to come along with an idea first. So we can see that great startups:
1. Focus on exactly what their customers need.
2. They take their time to build a product that works well for the customer, not just for them and their team.
3. They are willing to make sacrifices in order to build something that people will love and use every day, even if it means they have to work harder than others might expect them to be able to work.
4. They don't just think about themselves when they're building something new—they think about how it will impact their customers' lives as well.