Holicent
VIP Contributor
There are a lot of ecommerce terms you need to know before you start your business. Here are some of the most common terms you’ll come across in an ecommerce store:
A/B testing: This is where you test two versions of the same website or email marketing campaign and see which performs better.
Banner ads: These are images that appear on websites, often when someone hovers over a link or clicks on a search result. Banner ads can be used for branding purposes or to attract attention to a specific product.
Cart abandonment: This refers to people who abandon their carts before checking out at checkout. Tracking cart abandonment allows marketers to improve customer satisfaction and conversion rates by identifying what causes customers to abandon their carts, how long they stay in the cart before checking out and more.
Click-to-call: When someone clicks on a phone number, they’ll automatically be connected with that number without having to enter any information (such as their name or address). Click-to-call marketing helps businesses connect with potential customers who wouldn’t otherwise give them their contact information.
A/B testing: This is where you test two versions of the same website or email marketing campaign and see which performs better.
Banner ads: These are images that appear on websites, often when someone hovers over a link or clicks on a search result. Banner ads can be used for branding purposes or to attract attention to a specific product.
Cart abandonment: This refers to people who abandon their carts before checking out at checkout. Tracking cart abandonment allows marketers to improve customer satisfaction and conversion rates by identifying what causes customers to abandon their carts, how long they stay in the cart before checking out and more.
Click-to-call: When someone clicks on a phone number, they’ll automatically be connected with that number without having to enter any information (such as their name or address). Click-to-call marketing helps businesses connect with potential customers who wouldn’t otherwise give them their contact information.
