Does Free Social Media Marketing Really Work?

[Mika]

Social media marketing is basically a free marketing method. But do you think free marketing on social media can actually work? Well, whether your social media marketing will work or not depends on how many followers you have. Without followers, your social media posts won't get much visibility, thus, there will no traffic or engagement. If you do not have a lot of followers, the only solution left is running ads. You can advertise on social media to reach people who aren't already following you. However, when you are running ads, social media is no longer a free marketing platform for you.

 

[Danydich]

Personally, I think the whole "free social media marketing" thing can be a bit of a double-edged sword. Sure, it's awesome that we have these platforms where we can promote our stuff without shelling out big bucks upfront. But like you mentioned, without a solid follower base, it's like shouting into the void.

 

[saoussen5765]

Personally, I think the whole "free social media marketing" thing can be a bit of a double-edged sword. Sure, it's awesome that we have these platforms where we can promote our stuff without shelling out big bucks upfront. But like you mentioned, without a solid follower base, it's like shouting into the void.

These platforms have employers working on the platform how gets a salary and if everyone goes to free promotion then the website will have no revenue or close or imposes paying a fee to continue enjoying from their services, and you know people nowadays does not pay even 1 $ per month to continue use social media and pays subscription on Hootsuite and similar platforms for promote their links for free what forces social media to jail their accounts.

 

[King bell]

Free social media marketing can actually be an effective approach, assuming proper strategy and implementation. It is undeniable that paid advertising offers more precise targeted reach and quick results, but various free efforts can prove beneficial. The reasons why free social media marketing works include increasing brand awareness and loyalty with regular posts of interesting content, connecting with the audience in posts’ comments and replies, promoting valuable content for targeted traffic and authority, collaborating with influencers, using viral capabilities for quick spreading, and gaining insights by monitoring social media and websites for conversations. This type of marketing requires regular input and time investment, but it is effective in that in costs nothing and can raise awareness, engage the audience, and lead to organic growth. The effect of these strategies depends on various factors, such as the target audience, quality of posts and content, and saturation of the industry with competitors.