Augusta
VIP Contributor
They are different types of customers in the market and they make use of two ranks of products differentiations to make their purchases. They are those that use vertical differentiation of products . These are customers that rank products based on a measurable factor which could on the or about the products price or quality, and they go for most highly ranked.
Vertical product measurements for customers are objective, a customer might measure a different factor to another customer
on the other hand, horizontal differentiation is when customers want a product based on personal preference instead of an objective measurement. The customer prefer the product and it's not necessarily about its features or price. it's a personal preference.
Vertical product measurements for customers are objective, a customer might measure a different factor to another customer
on the other hand, horizontal differentiation is when customers want a product based on personal preference instead of an objective measurement. The customer prefer the product and it's not necessarily about its features or price. it's a personal preference.
