Best ways to promote business brands

Yhubee

Member
Being an entrepreneur comes with a lot of responsibilities from starting the business to building your brand and promoting it in the best way.This leads to the question, what are the best ways to promote a brand?
What should and must be done?
In advertising, in marketing, in all areas .
How do you make sure no area is lacking and all areas are covered with the needs of those areas met in order to promote the brand and automatically promote the business?
 

Stena

Member
In order to record substantial growth in your business, promoting it is one step that should not be avoided. These days, there are several new strategies adopted by business persons to promote their brands, majorly through advertising.

To promote your brand, you can advertise on the media and even make radio jingles. The more people get to hear about your brand, the more the desire to test it out.

One new strategy I have seen people adopt is to get celebrities to advertise their brands. It might be expensive but would certainly pay off, because people would love to make use of what the celebrity makes use of. I have heard a lot of kids say they want to eat 'munch it' because they saw Davido eat it on TV.

When it comes to marketing, it is pertinent to put your target market in view. If your business is just offline, give it an online presence, that way you can get more customers and of course more sales. How do you intend to market your brand? Is it door to door, ordering and delivery or you just sit in our shop space and await customers? Which ever one you adopt, it should be such that your target customers are easily reached.
 

Kendy

Verified member
Promoting a brand in a business is one way to keep your business relevant and this is capital intensive depending on the method adopted. Brand is more of a trademark or an identity and this is the reason if you use a brand of another company, you would be sued and charged because it as a criminal offence an also theft by trickery. Your brand is your identity and it is a unique representation. Promoting of brands come in different ways like; advertising and marketing. Building a brand is one thing and making potential customers recognize and align their interest with the brand is even the more tedious and tasking part but one thing I remain certain about is that, when once your products and services is quality and top-notch, the brand would speak for itself. The truth is, even poor people know the difference between quality and imitation but the finances is always the barrier. When promoting a brand, ensure and assess that your products is nothing short of quality. When one person tires it out, the recommendation would flow like a wild fire or whirlwind and your brand would be prominent. You should also recruit skilled and professional marketers and possibly engage in promos.
 

Mika

VIP Contributor
Sponsoring the event or social cause is one of the best ways to promote a business. Let's say you have launched an energy drink. If you sponsor a football tournament, your product will come into limelight, you will even generate a lot of sales during the tournament. Let's say your business is a school management software. You give the software free of cost to a community school. You can invite local papers to cover the news of your even, you will get featured in the media and there will be a lot of interest in your product and you will be able to sell.
 

Sotherefore

VIP Contributor
First of all , when you are trying to promote a business brand, the first and the most important thing you need to put into consideration is the location and under the location there must be a good road network that people can easily have access to your business because that is what will help you and make it easier for you.

But A situation in which the location is not good and there is no good road network for people to have access to your services , then obviously it may not actually be profitable except you are willing to engage on pay on delivery. And in all the same your location must be in a modernised and urban settlements.

In the Urban settlements there are ways you can promote your products such as using of radio or other advertising Media like television. I do not like television because there is no constant power supply here and people may not likely have access to your products with television.

Radio can be accessed by so many people since it does not require electricity or you can make use of internet advertisement because that can actually covers a wide area but I don't know how profitable is internet this advertisement relating to offline businesses.
 

Jasz

VIP Contributor
A lot of times, people think that the best way to promote their brand is online. But what if your target audience isn't on the internet? What if they're busy at work, or out on a hike? Well, there are many offline ways to reach your audience, too! Here are some simple ways to do just that:

Hand out branded flyers and cards to individuals; don't just post them on bulletin boards

Send employees out in teams with branded t-shirts and hats with your logo on them; it's a surefire way to get you exposure

Offer samples of your product or service at various events; this will help you draw attention from those who might not be aware of you otherwise

Put up posters with some of your best photos/artwork. If you have a great graphic designer on staff, you could get them to create something for you. Otherwise, try looking for photographers in your area who have used the same style as you in their work and ask permission to use it in yours

Flyers can be a great way to get customers in the door, but they won't necessarily keep them coming back. If you want repeat business, offer discounts that can be redeemed via social media sign-ups.
 
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