9 Best Practices To Improve Your Email Deliverability

[Harry16]

1. Configure a clean email list.​

2. Provide easy unsubscribe options.​

3. Make your emails personal.​

4. Check to see your emails' legality.​

5. Register a subdomain and use it only for email activity.​

6. Stick to a consistent send schedule.​

7. Use a double opt-in or confirmed opt-in.​

8. Check blacklists.​

9. Send emails at just the right frequency. (Once a week is probably OK.)​

10. Use a Reputable Email Marketing tool that has the best deliverability rates

 

[saoussen5765]

@Harry16 what you say is something good but most generally email users will flag such domain in the spam folder means you have a big chance to be filtered from email providers in spam like gmail or yahoo or bing.
And most of people open email for just read a confirmation token or something like that so be assured that you will not have a big conversion for email submitted so try to be a little patient for such results and do not expect big conversions or big number of people read this, like 2 reads from 1000 emails delivered or even less.

 

[Yusra3]

Email deliverability is one of the most important factors in online marketing. It can make or break your business, so it's worth doing everything you can to optimize your email delivery.

Here are 9 best practices for improving your email deliverability:

1. Have a unique sender address.

2. Use an SMTP server that supports DKIM authentication.

3. Test your email delivery with different ISPs, mobile carriers, and email clients.

4. Get an email forwarding service if you don't have an SMTP server or don't use one regularly.

5. Encrypt your outgoing messages with STARTTLS/DANE (if possible) using Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). If both SPF and DKIM are used together then the validation will be more accurate because both protocols validate message contents separately from the origin domain name (ODN).

6. Use HTML in subject lines and body text.

7. Check your bounce rate for junk emails.

8. Remove invalid email addresses from the autoresponder list.

9. Use a spam filter to automatically identify and block unwanted messages from reaching recipients' inboxes.

 

[Swati-jangir]

hello
Best Practice for

Email Deliverability​

1. Build a quality email list: Ensure your subscribers have opted in and regularly clean your list to remove inactive or invalid email addresses.
2. Use double opt-in: Require subscribers to confirm their email addresses to ensure they are legitimate and engaged.
3. Personalize your emails: Tailor your content to individual recipients to increase engagement and reduce the chances of being marked as spam.
4. Avoid spam triggers: Steer clear of spammy language, excessive use of capital letters, and misleading subject lines.
5. Optimize email design: Use a clean and professional design that is mobile-friendly and renders well on different email clients.
6. Include a clear unsubscribe link: Make it easy for recipients to opt out if they no longer wish to receive your emails.
7. Monitor email bounces: Regularly check for bounce rates and remove invalid email addresses to maintain a healthy sender reputation.
8. Authenticate your emails: Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC) to verify your email authenticity.
9. Monitor and analyze email metrics: Track open rates, click-through rates, and spam complaints to identify any issues and improve your email campaigns.