Your business needs customers and you need a proper strategy to reach customers. You need to use a method that will help you reach your target customers. When you are able to reach the people who might actually buy your products and services, it is very likely that you will have a conversion. When there is conversion, your products are sold and you make money.

There are different methods to bring customers to your business. There are different marketing platforms where you can find your customers. However, the most effective method is social media marketing.

Why Social Media Marketing is Good for Business

The top 7 most visited sites are:
  • YouTube
  • Facebook
  • Wikipedia
  • Twitter
  • Amazon
  • Google Play
  • Instagram
Out of these 7 most visited websites on the internet, 4 sites are social media platforms. Social media platforms have a huge number of active users, for example...
  • Facebook has 2.93 billion Monthly active users
  • Youtube has 2.6 billion monthly active users
  • Instagram has 1 billion monthly active users
  • Tiktok has 1 billion monthly active users.
Monthly active users mean the users who log into the platform at least once a month. Based on the aforementioned data, you can say over one-third of the world’s population use Facebook and youtube.

Now make your calculation, how many people can you reach by marketing and promoting your business on Facebook and Youtube, or other social media platforms?

Popular Social Media Platforms For Your Business

Some of the popular social media platforms for social media marketing are:
  • Facebook
  • Twitter
  • Youtube
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
Facebook is a complete package for social media marketing. You can market for free as well as launch an ad campaign. In fact, Facebook Ads is one of the biggest online advertising networks. You can do different kinds of marketing on Facebook, for example, promoting products and services, doing video marketing, promoting your store and web links, and promoting your blog posts. You can even use Facebook to build an audience for your business (build followers as well as subscribers). However, this does not mean you should focus just on Facebook and abandon other social media platforms.

While traditional social media platforms are popular among middle and older ages, younger audiences tend to use newer platforms. In other words, Facebook and Twitter are popular among people above the age of 45 years, whereas Instagram and TikTok are popular among people under the age of 35 years.

You should understand your actual customers and use the platform according to your customers’ demography.

Social Media Marketing: Things You Should Track on Social Media

In order to ensure the effectiveness of your social media marketing, you need to track your marketing performance. Are you promoting your website, web content, business, products, or service on multiple social media platforms? What should you track on social media?

Facebook

You can promote your business through your personal account, however, the better way to use Facebook for marketing is by creating a Facebook page and Facebook group. Check the following things to analyze your Facebook marketing performance.
  • Reach or impression
  • Link clicks
  • Video views
  • Social shares
Twitter

While Twitter is not as big as most of the popular social media platforms in terms of monthly active users and traffic, Twitter continues to be one of the most effective social media platforms. If you are using Twitter for marketing, check the following metrics:
  • Reach or impression
  • Link clicks
  • Social shares
  • Unique visitors
Youtube

Based on the traffic, Youtube is the world’s number one website; and based on the number of registered users, Youtube is the world’s second most valuable website. Your Youtube marketing campaign should track the following data:
  • Video views
  • New subscribers
  • Comments
  • Organic clicks
Instagram

Instagram happens to be the second most popular social media platform for business promotion (the first one is none other than Facebook). Instagram marketing requires you to track
  • Reach or impression
  • Link clicks
  • Social shares
  • Likes
  • Comments
LinkedIn

LinkedIn is not designed for normal users, it is a social media platform for professionals and businesses. Therefore, LinkedIn is very popular among businesses and marketing professionals. Marketing on LinkedIn requires you to check...
  • Reach or impression
  • Link clicks
  • Social shares
  • Downloads
Pinterest

Pinterest is used by people looking for ideas or products. Therefore, Pinterest tends to be a very effective marketing platform. While marketing on Pinterest, check...
  • Reach or impression
  • Link clicks
  • Repins (Social shares)
  • Conversions
TikTok

With 1 billion active users, Tiktok is one of the fastest-growing social media. If you have products specifically designed for people under the age of 30 years, you should definitely use Tiktok. If you want to market on TikTok, make sure to check the following metrics:
  • Views
  • Followers
  • Comments
  • Likes
  • Shares
Tips for Effective Social Media Marketing

Social media marketing will work only when you have a proper strategy, some of the common strategies that make your marketing effective are branding, building an audience, and sharing content.
  • Build a Brand
Your social media marketing will be effective only when you build a brand. There are a lot of ways to build a brand and the most important method is to create a page or account in your business name. You can use your company name or website name for a page or account. Once you have done that, share your website link, write a nice intro and fill in all required details related to your business including your business website URL and contact address (email). You should use your logo for the profile picture and use your business banner as the cover photo. You should use the same details (name, profile picture, etc.) across multiple social media channels.
  • Build Audience
The primary purpose of social media marketing is to reach your customers. You can reach your customers on social media through two methods, one, build an audience, and two, advertise and target your ad to your potential customers. Running ads requires a lot of money and it is not always possible to run ads. Therefore, you should focus on building an audience. The more followers you have, the better your social media marketing reach. The better your reach, the more revenue you generate.
  • Create Content
Social media marketing requires content creation. There are numerous benefits of creating and publishing content on social media, one, to build an audience, two, to build engagements, three, to improve conversion, four, to generate sales, etc. Content for social media can be anything from a short post, a short or middle-length video, images and graphics, infographics, links to your web articles, etc.

Improving Conversion on Social Media
You can improve conversion by reaching people who are actually interested in your niche. In order to do that you will have to build an audience who are actually interested in your niche. If you are running ads, you will have to target your ad to the people who are interested in your products and services. You will also have to create content that your followers might be interested in. You can improve conversion only by sharing useful and interesting content.

In order to generate sales through social media marketing, you need a high conversion. Conversion rate differs according to the niche and according to social media platform. You will have to understand the conversion rate for different niches and different social media platforms to improve your conversion rate. For example, on Facebook, Real Estate gets as high as 10 percent conversion. If your niche is real estate and if you have 8-9 percent conversion, you can consider having a high conversion rate.

Depending on niches Pinterest has a 1.5 percent to 8.5 percent conversion rate. You will have to see if your conversion rates match the average conversion rate. If your rates are low, you will have to improve your marketing strategies.