Why you need to study your customers

Carpon

Valued Contributor
As someone who sells goods or provide any kind of services to the general public, who are your customers; you need to understand your customers and there are crucial reasons that warrant and make this important.

✓ You need to study your customers so as to know their taste of products and the kind of services they love or prefer. Why this is important is because it is what will help you serve them better because you know what exactly they want and you with this consciousness, deliver their preference.

✓ You also need to study your customers so as to enable you relate better with them. Communication is a very vital skill when we are talking about any kind of relationship. You must study them and know the way they relate with you and reciprocate that. There are people that love long explanations while some need a few words from you and they are okay. You must study your customers first before you can determine which group a person falls into.
 
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