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Business strategy
Why you need both short and long-term goals in business
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[QUOTE="Jasz, post: 252474, member: 61772"] We all know that setting goals is important. But many people make the mistake of only setting short-term goals, like "get more sales this month." The problem with this approach is that it doesn't work over time. If you're only focused on short-term wins, you'll lose sight of your business's long-term vision and risk getting trapped in a cycle of working hard without any real progress to show for it. So how do you break out of this trap? Start by creating both short-term and long-term goals for your business. Short-Term Goals: Focus on Results Short-term goals are all about results: How many sales do you want to make? How much money do you want to make? When should these things happen? These are all examples of short-term goals you can use in your business plan or marketing strategy. Though they're focused on results, keep in mind that short-term goals should still be measurable — otherwise, they'll be hard to track and monitor over time. For example, if your goal is to increase sales by 10% in a quarter, then you'd need some way to measure whether or not that happened (such as comparing actual sales data against projections). [/QUOTE]
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