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Why It is Important to Know Your Customer?
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[QUOTE="Phantasm, post: 331577, member: 94599"] In various sectors such as finance, banking or e-commerce, it is essential to know the customer (KYC) which helps in reducing risks, enhancing security and ensuring that businesses builds trust with the customers. KYC consists of confirming the customers’ identity, to avoid fraud and identity theft, comply with regulatory requirements and manage risks as well as offer products and services that respond to their specific needs. This way, a company can also build stronger relationships, anticipate account takeovers and be flexible on changing risks by knowing what their consumers prefer. Such strong measures also allow for maintaining customer trust while meeting their safety demands since they want a robust KYC plan. For companies to operate securely, adhere regulations and establish lasting customer base relationships this is why it’s important. [/QUOTE]
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Why It is Important to Know Your Customer?
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