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Brand management
When does a brand need a revamp or a rebrand.
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[QUOTE="Holicent, post: 346062, member: 76163"] Signs that a change or rebrand may be needed include when a brand fails to connect with its target audience, faces increased competition, or undergoes significant internal or external changes which include sales decline, the passage of time, or changing market conditions. The redesign may involve updating graphics, messaging, or offerings to remain relevant. Rebranding can involve completely changing the brand’s identity, including its name, logo and values, to better align with its current goals and audience preferences. There other signs too that we could watch out for but those listed above are the most common. [/QUOTE]
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When does a brand need a revamp or a rebrand.
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