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What struggles do small business owners encounter in marketing?
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[QUOTE="Holicent, post: 286741, member: 76163"] Small business owners are often the first people to recognize that their business is not growing as fast as they would like. Unfortunately, many of these same owners struggle to find the answers to their marketing questions. There are many factors that can contribute to a slow growth rate and it can be difficult to determine what the problem is. One major factor that can affect a small business’s growth rate is their marketing strategy. In order for a small business to grow and reach its potential, it must have a solid marketing plan in place. The success of any marketing plan depends on the knowledge and expertise of both the owner and his or her staff. Small businesses may lack this knowledge or may lack the time or resources needed to put together effective plans themselves. In either case, they will need help from outside sources such as consultants or other marketing professionals who have experience with running successful campaigns for other companies in similar industries or markets. Small business owners should also remember that they will not always be able to rely solely on traditional advertising methods like radio stations and newspapers when trying to reach customers through these channels. In fact, some research suggests that small businesses are actually better off using social media sites like Facebook or Twitter than traditional print publications like newspapers. [/QUOTE]
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What struggles do small business owners encounter in marketing?
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