What is TikTok Pulse? How to Make Money With TikTok Pulse

[Mika]

Despite being one of the fastest-growing social sites, Tiktok was a difficult platform for making money. However, in recent times TikTok is rolling out a lot of features that might eventually help the platform become the number one platform for video creators for making money.

Until recently, there were only two ways to earn from TikTok, one by enabling gifts, and two by participating in Creator’s Fund. TikTok will now introduce a feature where you can run ads on your videos and earn from ad impressions just like on Youtube. Since TikTok has opened up for long videos, TikTok plans to run ads on these videos and share them with the video creators. You will earn a 50 percent share of the revenue generated by your videos. However, according to the company’s announcement, this feature will be available only for top content creators and will be available for the top 4 percent of videos. Only the followers with 100K followers will be eligible to participate in the TikTok Pulse program.

 

[Jasmine]

First of all, you need to understand that TikTok Pulse is still not rolled out, so, you will have to wait for months, or even a year before you can start making money from ads. Secondly, this monetization option can be enabled on your longer TikTok videos, videos that are 5-10 minutes long. This monetization option is not for shorter videos. Thirdly, this ad based monetization is only for big content creators and not for small content creators. We also don’t know yet if this monetization option will be available globally or just for a handful of countries. TikTok has $200 million Creator funds but not all creators are eligible for this fund, this is available only in few countries. What if TikTok pulse program follows the same suite? It is good that you can monetize your activities on TikTok and you can make money doing things that you love to do, but TikTok has limited options for making money. If your primary aim is to make money from your video content, I think Facebook is a better platform. Facebook Reels is a new feature, therefore, facebook algorithm is promoting video content, which makes easier for content creators to reach audience, gain views, and make money.