What is the meaning of Sales-promotion.

[CALVINDOL]

Sales promotion refers to a range of marketing activities and tactics that are designed to incentivize customers to make a purchase. It includes a variety of short-term tactics and strategies aimed at boosting sales, such as discounts, coupons, rebates, samples, contests, and other forms of temporary price reductions. Sales promotions are typically used to achieve specific business objectives, such as increasing short-term sales, attracting new customers, stimulating product trial, and boosting brand awareness. They are often used to address specific market conditions, such as slow sales periods or the launch of a new product.

Sales promotions can be directed at both consumers and trade partners, and they may be used in combination with other marketing tactics, such as advertising, public relations, and direct marketing, to increase their effectiveness. It's important to note that while sales promotions can be an effective tool for increasing sales in the short term, they can also have negative effects, such as reducing the perceived value of a product, creating a cycle of discounting that is difficult to break, and training customers to wait for promotions before making a purchase.

Therefore, it's important to use sales promotions carefully and strategically, as part of a well-thought-out marketing plan, to maximize their effectiveness and minimize their potential downsides.