Oluwasegun purpose
Active member
International marketing involves the firm in making one or more marketing mix decisions across national boundaries.
It is the total system of business activities designed to plan ,price,promote and distribute goods and services to potential foreign customers.it is the act of marketing goods and services of a country in another country.
At one extreme,there are firms that opt for international marketing, simply by signing a distribution agreement with a foreign agent.this foreign agent then takes on the responsibility for pricing,promotion distribution and market development. At the other extreme,there are huge global companies such as Ford with an integrated network of manufacturing plants worldwide and who operate in some 150 country markets. Thus at its most complex,international marketing becomes a process of managing on a global scale.these different levels of marketing can be expressed in some terms..
It is the total system of business activities designed to plan ,price,promote and distribute goods and services to potential foreign customers.it is the act of marketing goods and services of a country in another country.
At one extreme,there are firms that opt for international marketing, simply by signing a distribution agreement with a foreign agent.this foreign agent then takes on the responsibility for pricing,promotion distribution and market development. At the other extreme,there are huge global companies such as Ford with an integrated network of manufacturing plants worldwide and who operate in some 150 country markets. Thus at its most complex,international marketing becomes a process of managing on a global scale.these different levels of marketing can be expressed in some terms..
