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Brand management
What is the importance of colour in branding
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[QUOTE="Shaf, post: 224442, member: 25467"] Colours play an important role in branding because we are highly visually orientated. We tend to associate colours, even odours, taste and sound with something. When it comes to advertising, colors and sounds do stand out though, probably because if the advertisement mediums used like radio and television. I've also noticed that brands and logos that are associated with just one or two colours are more memorable than those that use three or more. This can tell one that simplicity works better than using too many colors. [/QUOTE]
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