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What is the Best Way To Market a Small Business
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[QUOTE="Maks25, post: 79710, member: 28906"] some tips and marketing strategies for medium and small businesses. 1.)Target Market- The first step in developing a small business marketing strategy is to select your target market. Specifying who you are selling to can help you develop more effective advertising campaigns. 2.)Conduct Market Research- By conducting market research you can discover what potential customers are looking for in your type of business and then use this information to develop an advertising campaign that will attract them. For example if through market research you discover that the main motivator in consumers are low prices, you can use this to appeal to them. You should be aware of your potential customers and their wants and needs. Is there a demand for a product that is not being met? Is there a lot of competition? Know your market environment. Marketing a product or service that nobody wants is a sure way to small business failure. Many entrepreneurs make the mistake of assuming they know what customers want and only discover their mistake when their small business fails to produce profits. Back up your assumptions with facts and market research. Just because you love those presidential bobble heads doesn’t mean your customers will. [/QUOTE]
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