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Brand management
What is Reputation Management?
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[QUOTE="Mika, post: 261424, member: 29399"] Building a brand is very important t keep your business afloat. Therefore, you work hard to build your brand. However, building your brand is not enough, you also need to work on reputation management. So, what is reputation management, and why it is so important? Reputation management is protecting your brand and business against negative reviews, ratings, and news. When you have built your brand, you also need to protect your brand’s reputation. Without the brand’s reputation protection, your business might fall apart. More than 90 percent of potential customers rely on reviews to make a purchase decision. Negative reviews and news make your customers choose your competitors. Therefore, brand trust is vital for long-term success. You need to improve your customers’ ratings because that can help you not only to protect your brand but also boost business. If the negative reviews are genuine, try to address these issues, if not, try to reply to the review and tell them that it is fake. [/QUOTE]
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What is Reputation Management?
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