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What is involved in copywriting?
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[QUOTE="vhinz, post: 652, member: 70"] A copywriter should create a compelling headline. When presenting your offer, always explore what are the benefits that the customer will get once they purchase the product. Focus on what's in it for me (WII-FM) in the part of the customer. Make them feel that you really care about them. Provide a good reason why the would buy from you. Guide your potential customer to take action, either to buy or to subscribe to your email list so that you have a way of making follow ups if they will not buy from you immediately. [/QUOTE]
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