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What is Customer Segmentation and Why it Matters?
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[QUOTE="Jasmine, post: 160518, member: 49159"] Customer segmentation means finding who your customers are. Customer segmentation, sometimes also called market segmentation, is very important aspect of marking plan. Customer segmentation helps in a lot of things from building a brand to generating sales. Some of the key customer segmentation areas are: Geographical Segmentation: Learning about your customers’ location Demographic Segmentation: Learning about your customers (age, gender, religion, income status.etc.) Psychographic Segmentation: Learning about lifestyle, interest, etc. Behavioral Segmentation: Learning about customers’ spending habit, brand conscious, purchasing habit, etc. Media segmentation: Learning about the media platform that your customers use. Benefit Segmentation: Learning about the kind of customer service they are looking for, finding their choice of payment and delivery services, etc. Customer segmentation actually means knowing your customer in regards to the products and services you are selling. [/QUOTE]
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What is Customer Segmentation and Why it Matters?
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