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What exactly is content marketing.
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[QUOTE="TOZZIBLINKZ, post: 297967, member: 37528"] Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a specific target audience and ultimately drive profitable customer action. The goal is to educate, entertain, and engage the audience, building a relationship with them over time that leads to increased trust and brand loyalty. Content marketing is a long-term approach that focuses on creating a strong relationship with your target audience by providing them with valuable and relevant content. This content can come in various forms such as blogs, articles, videos, infographics, social media posts, and more. The idea is to educate and inform your audience, helping to establish your brand as a thought leader in your industry. By consistently providing value to your audience, you build trust and credibility, which can lead to increased engagement, loyalty, and eventually conversions. Content marketing is a cost-effective way to reach and engage your target audience, and it can be used to support and achieve a variety of marketing and business objectives, such as increasing website traffic, boosting lead generation and sales, and improving brand awareness and reputation. The exact timeline for scheduling content will vary depending on your specific needs and goals, but here are some general guidelines: BLOG POSTS: For a consistent and steady flow of content, it's recommended to have at least a few weeks' worth of blog posts scheduled in advance. This will give you time to create high-quality content, conduct necessary research, and make any necessary edits or revisions. SOCIAL MEDIA: Social media content can be planned and scheduled in advance, with a mix of pre-created and real-time content. It's a good idea to have at least a week's worth of social media posts planned and scheduled in advance. VIDEO CONTENT: Video content often requires more time and resources to produce, so it's a good idea to have a few months' worth of content planned and scheduled in advance. INFOGRAPHICS: Infographics can take a significant amount of time to create, so it's a good idea to plan and schedule them several months in advance. E-BOOKS AND WHITEPAPERS: These longer-form pieces of content can take several months to research and create, so it's important to plan and schedule them well in advance. Remember and note that having a content calendar and scheduling content in advance can help you stay organized, keep your content consistent and relevant, and free up time for other marketing activities. However, it's also important to be flexible and adjust your content schedule as needed based on changes in your industry, target audience, or business goals. [/QUOTE]
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